[….] In any given war, a significant amount of attention must be paid to what keeps your pilots motivated and logging into the game, losing ships for your alliance’s banner, and maintaining a positive cultural identity so that defectors and spies are not bred. Morale is key, as the history of Red Alliance demonstrates; lose enough pilots due to demoralization and your military suffers, and suddenly your alliance is in a full-on failure cascade. The intelligent use and deployment of propaganda is of crucial strategic importance, no matter how much the e-honor crowd may deny its impact.

—From the musings of the the Mittani [former Goonswarm Intelligence Agency spymaster]

The Goonswarm (goonfleet?) originated from the Something Awful forums, and they continue that anarchic spirit.

Their mascot is the bee:

At some point Goonswarm and the Red Alliance (A Russian faction, rumor has it they organize bear-hunts every once in a while) joined forces:

Goonswarm videos tend to embrace their iconoclastic roots, and are often oddly abstract and creepy:

But sometimes it’s just fun: